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DEERMA BRAND PROFILE

2021-11-30

DEERMA, an innovative electrical appliance brand founded in 2011, is focused on the research, production, and marketing of environmental humidifiers, vacuum cleaners, small household appliances, small Kitchen Appliances, and other categories of products. Centering on direct control of the entire industry chain and precise selection of products, it produces innovative small appliances with excellent design, high quality and high cost effectiveness.

DEERMA`s humidifiers, Stick Vacuum cleaners and other products have set the standards for the industry. Through an experienced young management team, DEERMA offers strong online operation capabilities. It plans to extend its overseas footprint and launch a global development strategy.

BRAND VISION

Evolve into an innovative product company loved by one billion consumers worldwide. With efficient management, ultimate supply chain, and the creation of ultimate single items as our core development strategies, we strive to achieve a prime operating revenue of more than 10 billion yuan by 2023.

BRAND VALUES

Customer focus, struggle-oriented, talent first, innovation, teamwork, sincerity and trustworthiness.

Brand Mission

[Improve the details of life through products, enabling people to enhance the quality of life"

As people continue to pursue the quality of life, there are numerous details that can be improved in life. With innovation and creativity, DEERMA creates high-quality small appliances, improving those neglected details of life, and satisfying consumers` desire to enhance the quality of life by starting from the subtleties.

Product Ideas

[Design should not exude a kind of fake luxury, but be a necessity to enjoy life"

DEERMA believes that the product is closely related to life. Product design should be closely connected with life. We should re-design the daily life familiar to consumers, and make products a cherry on top to improve the details of life. Good design can stand the test of life`s daily realities, and in turn a good life ties into ingenious design.

Next: Great News! Deerma Won iF Design Award 2020